The CCBN Committee welcomed more than 500 guests to its annual IBC reception, held on 11th September 2011 on the  Sea Palace  restaurant boat in Amsterdam.

Guests at the reception were enthusiastically greeted by leading members of the CCBN Committee including: Suchuan Sun , the Deputy Director of Science & Technology Bureau, State Administration of Radio, Film and Television (SARFT); Du Baichuan, Vice Chairman of Science & Technology Committee, SARFT;  Shen Xiangjun, the Vice President & General Manager of China CATV Network Corporation, and Bao Feng, the Deputy President of Academy of Broadcasting Science, SARFT.

The guests, who represented a wide range of enterprises in the broadcast and media technology sector, were given a brief overview of the development of CCBN over the past 20 years and a glimpse of its blueprint for the future.  blueprint of CCBN in the past 20 years to the presenting guests.

Traditional Chinese music and cuisine created a suitable atmosphere for the participants to enjoy networking and lively discussion. 

This is the sixth year in which CCBN has hosted an event at IBC, which is one of the world¡¯s most significant broadcast and media tradeshows and conferences. This has immeasurably raised CCBN¡¯s international profile and helped establish its brand on an international scale.

CCBN has become a bridge which connects China with the worldwide  broadcasting industry, and has hugely promoted the image of Chinese broadcasting and television on a global stage.