CCTV recently announced its collaboration with LG, the titan of the global digital TV industry, to usher in China¡¯s HD DTV era. The collaboration of the two giants marks the beginning of an all-digital revolution in China.

A representative from CCTV stressed that it will cooperate with LG to popularize knowledge about digital TV, primarily by leading consumers to buy the right one-step products so that they can view CCTV¡¯s HD programming. LG d the first all-in-one digital TV set, the LG70, which can play CCTV HD programming simply by receiving a wireless signal and without the need for a converter box.