On March 23, 2010, accompanied by Mr. Ma Ju, President of Academy of Broadcasting Science of SARFT and Ms. Fu Tao, CCBN Oversees Development Manager, CCBN overseas VIP visiting group visited CCTV¡¯s audio-video archive. The group included Mr. Mark Christie, Director and Founder of British Loko Group, Mr. Mark Rooney, Customer Service Director of British Pace Group, Mr. Paul Broadhurst, CEO of British Technetix Group, Mr. Thomas Morrod, Senior Analyst and Ms. Wang Wenbo, Analyst of British Screen Digest Group, Mr. Roger Blakeway, the Chairman and Ms. Sara Waddington, Executive Editor of British SCTE International Cable Telecomm Engineer Committee, Mr. Stan Moote Vice President of US Harris Group, Mr. Chris Wang, Senior Vice President of US Ooyala Group, Mr. Klaus Ziegler, Senior Representative and Ms. Yao Xiaojing, Project Manager of European Telecommunication Standard Institute, and Gerard Seghers, Economic and Commercial Counselor and Dong Xinxin Counselor of Commercial Section of Belgium Embassy to China.
CCTV is the national TV station of PRC, the primary press institute of China. It owns multiple functions including news broadcasting, social education, entertaining, and information service, etc; it is the major channel for nationwide public to get information, and it is also the important window for China to learn the world and vice verse, with globally increasing influence. The visit started with a concise welcome ceremony, and then visitors discussed with officials from SARFT and Academy of Broadcasting Science on the related issues such as China¡¯s broadcasting and TV markets, CCTV¡¯s worldwide cooperation and various new technologies and their growing trends in broadcasting and TV sector. Visitors then walked through CCTV¡¯s broadcasting studios, ob vans, and video archive and viewed promotion clips.
Visitors learn, through the tour, that CCTV has already grown into a large-scale broadcaster with worldwide leading technical equipments and facilities; it has achieved complete digitalization in program production, broadcasting transmission, satellite retransmission, and news distribution, etc and partial resource-sharing in multimedia networking system, and generally developed its office automation and intelligent management system. Based on China and facing the world, CCTV has established and maintained as well business relationships with local TV stations at various levels nationwide and related cultural institutions, and created business relationships with 208 media institutions in 134 countries and regions, growing into the largest TV station in current China and a broadcaster with certain global influence, too. The visitors expressed their desires to continuously maintain a closer development and cooperative relationship with CCTV, constantly boosting global broadcasting and TV industry.