China Radio, Film & TV Scientific and Technological Development

Keynote Speech Conference Schedule (Morning)

Time

Speaker

Topic

9£º00-12£º00

Keynote Speech Conference Moderator: Mrs. Wang Xiaojie
Director of Science and Technology Bureau, State Administration of Radio, Film & Television (SARFT)

9£º00-10£º30

Mr. Zhang Haitao,
Vice Minister State Administration of Radio, Film and Television

Insisting Technology Innovation & Accelerating Digitalization

10£º30-11£º00

Mr. Wu Jiangxing
Academician of Chinese Academy of Engineering ,
President of  PLA Information Engineering University

NGB Strategy Research Report

11£º00-11£º30

Mrs. Li Yiqing
CEO, Wasu Group  Wasu Media &Network Co Ltd

Three Networks Convergence

11£º30-12£º00

Mr. Ding Wenhua
Chief Engineer, China Central Television (CCTV)

Strategy of High Standard Definition

CCBN2010 Conference (Afternoon)

Time

Speaker

Topic

13£º30-17£º00

Keynote Speech Conference Moderator: Mr. Yu Qianru
Vice General Manager, China Cable Television Network Co Ltd

13£º30-14£º00

Mr. S.V. Vasudevan,
Director, Service Provider Video Architecture, Service Provider Systems Unit (SPSU) of Cisco

Any Play Over NGB

14£º00-14£º30

Mr.Fu Xiaobing,
Enterprise & Industry Segment, Ericsson(China)Communications Company Ltd

Ericsson Three Networks Convergence and NGB Solution

14£º30-15£º00

Mr.Zhang Dayong,
Vice General Manager of the Network & NLE Business Department,
China Digital Video (Beijing) Limited

All-win The New Era of HD Full-media Operations.

15£º00-15£º30

Mr.Simon Wang,
Senior Director of Consumer Business Development,
Business Development organization in TSMC

Evolution of Digital TV and DTV Chip Technology Trend

15£º30-16£º00

Mr. William T. Hayes
President, IEEE Broadcast Technology Society

Challenges in digital technologies

16£º00-16£º30

Dr. Roger Blakeway FIEE, FSCTE, C.Eng
President, SCTE

Maintain standards, maintain networks, maintain profits

16£º30-17£º00

Mr. Thomas Morrod
Senior Analyst, Head of TV Technology, Screen Digest

Next-generation TV: the case for 3D in the home

1¡¢Service Provider Systems Unit (SPSU) of Cisco

Name£ºS.V. Vasudevan

¡¡Director, Service Provider Video Architecture

Topic£ºBusiness Integration Under NGB

S.V. Vasudevan (Vasu) is Director of Video Architecture at Cisco Systems, and runs an architecture and solutions group responsible for video networking solutions for worldwide service providers.

Vasu¡¯s mission is to intelligently combine networking and video technologies from across Cisco¡¯s business units to create an integrated solution platform for the worldwide service providers that offer unprecedented levels of service flexibility, scalability and personalization. He has patents granted and pending in the area of media networking and processing, has authored several published technical papers and has been an invited speaker at many industry conferences.

Vasu was formerly Chief Architect at BigBand Networks, where he was a principal developer of Switched Digital Video (SDV), evangelizing the technology in its early days and managing the development team that implemented the first system deployments. Switched Digital Video is now deployed by many major North American cable operators. Vasu also held senior technical positions at DiviCom (now Harmonic, Inc.), and networking pioneers Xircom and 3Com.

Vasu is an electrical engineering graduate of the University of California, Berkeley.

2¡¢Ericsson(China)Communications Company Ltd.

Name£º Mr. Fu Xiaobing

Head of EIS Solution Team, Enterprise & Industry Segment

Ericsson Three Networks Convergence and NGB Solution

I have had over 15 years experience in telecommunications and enterprise private network design and technical support in a number of multinational companies. I am proficient at data communications, multimedia communications and the next generation communications networks. Currently, I am leading a team providing network consultation, planning and design, and other presales technical service to enterprise and industry customers such as SARFT, Rail & Metro, and Electric Power.

Ericsson isalways committed to speeding up the development of Three Network Convergence and Triple Play based on broadcasting network, and Ericsson has fully realized that the biggest difference between Three Networks Convergence based on broadcasting network and traditional telecom networks is the manageability and controllability of network, that is, management of service, content and subscriber. According to the trends of new media, Ericsson has made the plan for Full Service Broadband solution based on the coming Three Networks Convergence.

Ericsson's broadband portfolio could provide carrier grade solution for NGB network infrastructure, and we understand that NGB is unique because the subscriber, service, and contents are manageable. Especially, the platform with IMS & SDP (service delivery platform) could provide subscriber management & service management functions, as well as multimedia switch for "triple play".Besides, Ericsson can also provide professional services in terms of SARFT employee training, consultancy of network design & maintenance, and customer service flow.

3¡¢China Digital Video (Beijing) Limited

Zhang Dayong

Vice General Manager of the Network & NLE Business Department

All-win The New Era of HD Full-media Operations

Mr. Zhang Dayong has been engaged in the project design of entire TV station network, HD/SD automation network and new media network. He has ever in charged of many major projects of the radio, film and television industry. Also he has been awarded the first prize of the technical innovation by SARFT(China's State Administration of Radio, Film and Television). With many years of experience working in the system design of the radio, film and television industry, he has accumulated in-depth knowledge and understanding of TV station network automation and new media industry.

Bases on the analysis of the full-media operations' characteristics and industry chain, proposes the different new opportunities and challenges that the different links of the industry chain presents. Analyse and introduce how to deal the new opportunities by planning the innovative solutions and operations. Presents the related project practice and key technologies of the China Digital Video (Beijing) Limited, advocates the different parts among the industry chain to cooperate together and get all-win, in order to start the new era of full-media operations.

Speech Key Points:
1. The new characters of the full-media operations era
2. The industry chain analysis of the full-media operations industry
3. Full-scale operation opportunities and challenges
4. The plan and strategy of the full-media operations
5. All-win the new era of full-media operations

4¡¢Business Development organization in TSMC

Simon Wang

Senior Director of Consumer Business Development

Evolution of Digital TV and DTV Chip Technology Trend

Dr. Simon Wang is the Senior Director of Consumer Business Development Division in the Business Development organization in TSMC.

Dr. Simon Wang received his Ph.D. degree from ColumbiaUniversity.He has over 26 years of experience in the IC industry, including Flash memory technology development, Fab and backend operation management, Embedded-Flash based System-on-Chip business development and sales marketing. He is now responsible for business development related to various consumer product segments.

Digital Broadcasting already revolutionized the television industry resulting in, among other things, Internet connection and full high definition TV. The challenge of integrating content providers, cable companies and broadband providers are just beginning. The recent record breaking 3-D movie ¡±Avatar¡± and ESPN 3-D that will start broadcasting World Cup soccer in June leads next TV innovations such as 3-D TV, Mobile TV, Ultra and FHD TV) along with next generation broadcasting (NGB) technology.

As the world¡¯s leading semiconductor foundry, TSMC is heavily involved in the digital TV evolution providing both technology and capacity to support future innovation. In this year¡¯s CCBN keynote speech session, TSMC will present future digital TV technology trends, share our technology roadmap and describe the platform solution to support TV¡¯s evolution. We will also share how we will support China customers in using advanced semiconductor technology to implement China National digital broadcasting standards.

5¡¢IEEE Broadcast Technology Society

William T. Hayes

President, IEEE - Broadcast Technology Society

Challenges in digital technologies

William (Bill) Hayes is the president of the IEEE Broadcast Technology Society.He received a Bachelor's Degree in Communications in 1977.He has worked in broadcasting industry, since 1973 in both radio and television. He has extensive experience in planning, design and the construction of all facets of analog and digital television stations.He is currently Director of Engineering of Iowa Public TV (IPTV) and responsible for RF transmission facilities and studio origination facilities throughout the State of Iowa.He also writes for TV Technology, a leading technical magazine in the US.He was the recipient of the Society of Broadcasting Engineers Educator of the Year award in 2008. He is actively involved in the creation of broadcast standards and recommended practices for the Institute of Electrical and Electronics Engineers (IEEE) and the Society of Motion Picture and Television Engineers (SMPTE). He is a senior member of the IEEE and a member of SMPTE, SBE and SCTE.

Digital technologies are being developed and deployed throughout the world at an unprecedented speed. The nature of these technologies is that they are constantly changing and evolving so rapidly that before many technologies are understood by the end users, they become obsolete and are replaced. My presentation will focus on some of the newer technologies being deployed, mobile digital television and 3D HDTV, and the technical challenges faced in delivering these services and the added challenge of educating the end users of how to receive and utilize the services.

6¡¢SCTE

Dr. Roger Blakeway FIEE, FSCTE, C.Eng

President, SCTE

Maintain standards, maintain networks, maintain profits

Dr Blakeway holds a Doctorate in Electron Physics.

His career in cable started in the early 80¡¯s as Technical Director with Racal-Oak. In ¡¯85 Roger joined Westminster Cable in London as COO and in 1999 joined Videotron as VP of Corporate Engineering.After a short spell with DIVA as VP Operations Europe, from 1999 to 2001, he decided to devote his whole time to running the SCTE in Europe.

Roger has been the elected President of the European SCTE (the Society for Broadband Professionals) since 1991 and also acts as their Chief Executive. Roger is involved in the European Standards as Chairman of the UK National Cable Standards Committee. He is also Chairman of Finance and Audit with IBC Amsterdam.

Reducing customer churn in cable networks is important. The concept of ¡®stickiness¡¯ is a favoured approach; making the customer want to stay with the MSO by providing a ¡®one-stop¡¯ shop for a range of services which would otherwise have to be sourced from several suppliers. We try to stop the customer being prompted to look at alternate providers or indeed continue to question the value of the service. This idea is not new, Direct Debits were an early attempt, an ¡®invisible¡¯ method of taking money from a customer without having to remind him every month to pay out cash or write a cheque.Put another way; whilst trying hard to market the content, services and benefits we always try to invisible from the operational viewpoint.

It is a well known and accepted fact that, if you annoy and lose a customer, it is very unlikely that he will ever return. It is somewhat ironic, therefore, that the ¡®content is king¡¯ approach has overshadowed the basic need to provide a reliable service.Reliability of a telecommunications network comes from good design, quality components and training technicians and engineers.The mantra for quality must always be ¡®build it, not fix it¡¯.

7¡¢Screen Digest

Thomas Morrod

Senior Analyst, Head of TV Technology, Screen Digest

Next-generation TV: the case for 3D in the home

Tom is the head of the TV Technology department at Screen Digest and is responsible for all projects and research relating to technology in the home, operator and broadcaster related to video transmission. Major topics of research in this capacity include set-top boxes, conditional access and security, broadcast software and middleware, television sets, home networking, infrastructure and distribution, codecs and licensing, and broadcast hardware. In 2008 and 2009, Tom authored major reports on the global broadcast and media technology industry for the IABM trade association, previously co-authoring the report's first edition in 2006. Tom has been engaged in numerous single-client strategic consultancies regarding television and broadcast technology as well as speaking at major conferences in the industry. Prior to joining Screen Digest, Tom has worked in content acquisitions and television rights distribution. He holds a BA Honours in Economics from the University of Nottingham and an MA in Creative and Media Enterprise from the University of Warwick.

Broadcasters and operators are facing multiple threats as content sources fragment to digital platforms, online, over-the-top and via time- and place- shifting. Television has made the case in the past to roll out high-definition content in order to provide a differentiated and higher value experience to audiences, but HD is becoming a commodity and growth will start to slow. How can broadcasters and operators leverage new technology, in particular 3D, in order to retain valuable growth in audiences and can 3D provide a content type that is intrinsically broadcast only. What is the business case for 3D distribution to the home? What are the growth opportunities and who is positioned to make the most out of the transition? How does this compare to other opportunities for the next generation of TV?