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主题报告会回顾
CCBN2011主题报告会回顾

时间

演 讲 人

主 题

9:00-9:10

CCBN2011开幕式

9:10-10:40

田进 先生,国家广播电影电视总局 副局长

10:40-12:00

邬江兴 先生,中国工程院 院士

13:20-13:50

凯斯•凯利 先生,副总裁兼机顶盒业务总经理
摩托罗拉移动技术(中国)有限公司

畅游融合世界

13:50-13:55

抽奖环节

13:55-14:25

阳兵 先生,总经理
思科系统(中国)网络技术有限公司

云际体验 巅峰视界

14:25-14:30

抽奖环节

14:30-15:00

高军良 先生,总经理
爱立信(中国)通信有限公司

三网融合是广电行业一个难得的机遇,也会有很多的挑战

15:00-15:05

抽奖环节

15:05-15:35

张大勇 先生,非编与数字媒体解决方案事业部副总经理
新奥特(北京)视频技术有限责任公司

三网融合环境下的视频云架构

15:35-15:40

抽奖环节

15:40-16:10

Baldock 先生,副总裁兼首席技术官
草谷公司

体育和娱乐制作所需基于文件的工作流程解决方案

16:10-16:15

抽奖环节

16:15-16:45

崔卫 先生,总经理
浪潮集团有限公司

面向三网融合的互动电视平台

16:45-16:50

抽奖环节

16:50-17:20

John Ive 先生,业务开发与战略发展经理
国际广播电视产品生产商协会

转换中的广播电视产业和技术发展

17:20-17:25

抽奖环节

演讲人姓名:凯斯•凯利Keith J. Kelley, Ph. D

职务/Title:副总裁兼机顶盒业务总经理Vice President and General Manager摩托罗拉家庭宽带联网事业部Global Telco and DVB Home Devices Motorola Mobility

演讲题目/Topic
Navigating in a Converged World

演讲概要

媒体和娱乐通信行业在全球范围内都在经历迅速的变迁。用户对高清内容的要求,对于接收终端灵活度的要求,对经营商的网络能力提出了前所未有的要求以及压力。我们正在看到多种媒体、互联、移动技术之间的融合,这种融合也提供了巨大的商机。
网络服务的融合对我们的经营提出了挑战,这是一种复杂的历程。让我们看看到摩托罗拉是如何应对这种挑战,为运营商提供解决方案的。

The global communications, media and entertainment landscape is rapidly evolving.New devices and services appear on a daily basis, and growing consumer demand for high definition video content, from a variety of sources, on multiple devices, is putting increasing pressures on service providers to manage their network capacity and control costs.We are witnessing a convergence of media, Internet and mobile services that is changing the very foundations of our business, but is also creating new revenue opportunities.
Convergence is creating challenges to the way we manage our businesses, and the industry is looking for help to navigate these churning, shifting waters.This will be a long and complex journey, and we will discuss the products and solutions available to make this a successful voyage.



演讲人姓名:阳兵Bing Yang

职务/Title:总经理General manager思科中国研发中心运营商商业集团Service Provider Business, Cisco China R&D Center 

演讲题目/Topic 

云际体验 巅峰视界Let’s reinvent the Video experience, together

演讲概要 

思科旨在与他的运营商伙伴打造线上内容、社交媒体和通信应用的全方位的真正无处不在的家庭和移动视频娱乐新体验。作为这个思科视频战略的一部分,思科在全球及中国NGB方面的承诺已经得到了广泛的认可,其最新推出的Videoscape视频方案和平台,也为全新的视频网络架构描绘了一个清晰的蓝图。在中国,思科研发中心也正致力于视频体验的技术创新,旨在与运营商伙伴一起把全新的视频体验带给广大的客户。
思科Videoscape可以帮助消费者将付费电视、在线视频和视频点播资源中的内容整合在一起。然后,通过将这些内容与社交媒体、通信技术和移动技术相结合,可以创建一种真正的浸入式电视观赏体验。在今天高密度飞速发展的视频环境下,Videoscape作为思科整体视频战略的一部分,针对运营商推出高品质的视频服务和新的盈利模式,其产品线是利用云计算、网络以及客户端设备,在互联网上传递全新视频体验的开放平台,成为中国视频市场的理想选择。

Cisco is working with service providers, as well as other industry players to reinvent the television experience, bridging entertainment, social media and communications together to transform how users engage and how providers and broadcasters prosper.  Cisco is making strategic inroad toward its videoscape vision. In addition to its NGB initiatives in global and China are gaining great momentum,  the most recent announced videoscape solutions blueprinted the industry for the next few years, and together with CRDC,  its video technology innovations center rooted in China, Cisco is bringing the new TV experiences to Chinese end user together with its partners.
Cisco Videoscape is a Video product portfolio that brings unlimited source of content, from Pay TV, online, on demand and social Media into a television experience that are delivered cross managed and non-managed network & devices. In today's highly dynamic and challenging video environment, Cisco Videoscape delivers Service Velocity by helping Service Providers roll out advanced video services, together with handful new Monetization models. It also offers Investment protection by extending into SP's Legacy Infrastructure. Its product lines span across cloud, Network and Client, which work collectively together to offer seamless Quality of Experience to consumers. The completely and flexibility offered by Videoscape also makes it a perfect fit for the special China Video Market.

 


演讲人姓名:高军良Jason Gao 

职务/Title:总经理General manager爱立信(中国)通信有限公司广电及新媒体客户部Cable & Media Segment Account, Ericsson (China) Communication Co., Ltd.

演讲题目/Topic:三网融合是广电行业一个难得的机遇,也会有很多的挑战。The Three Networks Convergence is a valuable opportunity in Broadcasting and TV industry, and it also brings on lots of challenges.

 

演讲概要

爱立信在全球与一百多个国家及地区的电信和电视运营商建立了广泛的合作关系,积累了丰富的行业经验。通过一系列并购,合作和研发投入,推出了应对新媒体和传统媒体的全方位解决方案和服务,奠定了在广播电视行业中一些领域的领先地位。
爱立信致力于中国广电行业长期发展,特别成立了广电及新媒体客户部。通过借鉴海外经验,结合中国本地化需求,爱立信投入了相应的研发力量,推出了包括多屏、点播、多业务、多内容的网络及新媒体整合方案,同时还为满足中国广电客户的各种服务需求量身定制了业务咨询,管理服务及培训等,并取得了一定的成绩。
爱立信希望和广电客户一起携手共同抓住机遇,迎接挑战,共赢未来。

 

Ericsson has built extensive partnership with telecommunications and Cable & Media operators in over 100 countries and regions around the world and accumulated rich experience in these industries. By acquisition, partnership and R&D investment, Ericsson has developed total solution and services to meet the demands of both new media and traditional media, laying the foundation for leading position in some fields of Cable & Media segment.
Ericsson is committed to long-term development in Broadcasting and industry and thus established Cable & Media Segment Account. By making use of overseas experience and combining it with local requirements, Ericsson made a lot of efforts in R&D, and developed multi-service & content network and new integrated media solution including multi-screen, video on demand, etc..Meanwhile, Ericsson customized business consulting, management service, training, etc., for Cable & Media customers in China. Generally speaking, Ericsson has made good achievements.

Ericsson is looking forward to seize the opportunity, meet the challenges and win the future together with Cable & Media customers.

 


演讲人姓名:张大勇Zhang Dayong 

职务/Title:副总经理Deputy General Manager非编与数字媒体解决方案事业部NLE & Digital Media Solution Business Dept

演讲题目/Topic:三网融合环境下的视频云架构Video Cloud Architecture of the Tri-networks Integration

演讲概要

当前,在国家三网融合等相关产业政策的推动下,高清全媒体运营得到了快速的发展,在这一进程中,相关技术支撑体系的规划与设计将成为制约三网融合加速发展,高清全媒体运营的关键因素之一。技术支撑体系的构建以及相关平台体系结构的创新,全面提升媒体运营的质量与效率,将是摆在媒体机构及运营商面前的一大难题。

本报告结合新奥特多年数字媒体解决方案咨询、规划、设计、研发、实施及运维经验,充分研究并吸收了“云计算”等相关理念及最新技术,提出了基于云计算架构的三网融合高清全媒体运营的总体技术支撑架构,为未来几年数字媒体的内容生产、内容管理及内容运营的技术支撑体系提出了全新的构想,对数字媒体总体解决方案的发展方向进行了深入的思考和积极而独特的探索。

With today's government promotion policies for the tri-networks integration related industries, the HD media operations has been rapidly developed. In this process, the design of the relevant technical support system will be the key factor to restrict the tri-networks integration developing and the HD media operation. The innovation of the relevant technical support system design and the improvement of the media operation would be the major problem in front of the media operators. The report coverages CDV's cumulate experiences in digital media solutions consulting, planning, design, R&D, implementation and operation maintenance, it also takes in the idea of "Cloud Computing" theory and technology. This report proposes the new imagination for the future digital media contents producing, management and operation, it also combines the deeply thinking and special exploring the developing direction of the digital media general solutions.


演讲人姓名:RAY BALDOCK 

职务/Title:副总裁兼首席技术官VP and Chief Technology Officer草谷公司Grass Valley

演讲题目/Topic:体育和娱乐制作所需基于文件的工作流程解决方案delIVERING FILE BASED WorKFLOW SOLUTIONS For SPorTS and ENTERTAINMENT PRODUCTION

 演讲概要

IT技术对广电行业的渗透赋予了我们改进更新制作流程的机会,提高效率,增加灵活度,在体育赛事现场转播领域更是得到了充分的应用。在很多方面,现场制作环境仍然使用老旧的VTR技术,但是随着经济的新型服务器产品及其应用进入该领域,老旧的VTR技术逐渐被高效集成的制作方式所取代。

本次演讲综合概括了基于文件的工作流程的优势,并探讨了成功向全文件流程转换所必备的基本条件。同时,我将分析一个从标清到高清、从磁带到文件转换的客户案例及在过渡过程中我们需要克服的困难和完成后取得的优势。

As the broadcast industry embraces IT technologies, we have opportunities to update and overhaul our approach to production to realize many new efficiencies and added flexibility that greatly increases the appeal of live sport coverage.In many respects the live production environment still clings to old VTR technology but this is gradually giving way to more efficient and highly integrated production methods as affordable new server products and applications are delivered for this application.

This paper will recap the advantages of a file based workflow examining the fundamentals necessary to succeed with conversion to file based operations.We will also present a case study of one customer’s conversion from SD to HD and from tape to files and the resulting benefits that we achieved as well as the obstacles that had to be overcome.


演讲人姓名:崔卫Cui Wei 

职务/Title:总经理General Manager浪潮集团数字媒体事业部Inspur Group Digital Media Department

演讲题目/Topic:面向三网融合的互动电视平台Interactive Television Platform Facing Tri-networks Integration

演讲概要

随着国家对“三网融合”的推进,电信和广电运营商将对其业务进行扩展,全面覆盖视频、语音通信和数据服务等方面。但是面对终端用户,如何把三网融合业务在家庭中有效融合,并实现开放和可扩展的整体运营是一个重大挑战。
因此需要对目前的三网融合业务进行深入分析,定义和开发真正能够把三种应用融合在一起的用户终端设备,为普通家庭提供功能先进、成本低廉的多业务服务。

电视应用经历了数字化、高清化和互动化后,以其高质量传输和双向互动的特性,将会成为三网融合的重要组成部分。针对这种发展趋势,我们首先对机顶盒平台提升性能并扩展功能,发展为多业务终端,使其能够圆满地承载起传统的互联网业务和增值语音通信等业务,未来此多业务终端将会伴随着国家三网融合政策的明晰而走进千家万户。

With our country pushing forward the" tri-networks integration ", telecommunications and broadcasting operators will expand their business, comprehensively covering video, voice communication and data service. However, in the face of end-user, it is a major challenge that how to make tri-networks integration business into families efficiently and realize open and expansively overall operation.

Therefore, it requires to analyze in depth the current tri-networks integration business, definite and develop a user terminal equipment that can really put together three types of applications to offer ordinary families advanced and low-cost multi-business services.

After experiencing digitization, high-definition and interaction, with high-quality transmission and two-way interactive features, television application will become an essential component of tri-networks integration. In response, improving the performance and enhancing the function of the set-top box platform and shaping ourselves as a multi-service terminal would be our first choice, thus we have the ability to successfully take on such business activities as traditional Internet and value-added voice communication etc.. It is predicted that In the future, with the perspicuity of the government policy of tri-networks integration, multi-service terminal will be widely accepted by millions of families.


演讲人姓名:John Ive

职务/Title:业务开发与战略发展经理Director of Business Development and TechnologyIABM国际广播电视产品制造商协会

演讲题目/Topic:转换中的广播电视产业和技术发展The Broadcast Industry in Transition – Business and Technology Key Developments

演讲概要

冲击全球的金融危机推动着传统广播产业向着更广阔的媒体和娱乐产业发展。与此同时,不断压缩的企业成本呼唤着新运营方式和新技术的产生。IABM正是提供当今应运而生的三网融合技术产业研发的优良渠道。此次发言将会简要阐述当今广电产业的发展状况以及广大运营商和用户所面临的最新挑战和相应的变化。

The worldwide financial crisis has accelerated the transition of the broadcast industry towards a much broader media and entertainment industry. At the same time severe cost constraints have accelerated the introduction of new working methods and the introduction of new technology. The IABM has access to extensive industry research data and the associated technology trends commonly described as Broadcast and IT convergence. This presentation will describe the current industry business status in addition to important changes facingsuppliers and end users going forward.



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