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主题报告会回顾
CCBN2010主题报告会回顾

中国广播影视科技发展主题报告会日程(上午)
China Radio, Film & TV Scientific and Technological Development Keynote Speech Conference Schedule (Morning)


Time


Speaker


Topic

9:00-12:00

主题报告会主持人:王效杰女士,国家广播电影电视总局科技司司长
Keynote Speech Conference Moderator: Mrs. Wang Xiaojie
Director of Science and Technology Bureau, State Administration of Radio, Film & Television (SARFT)

9:00-10:30

张海涛先生
国家广播电影电视总局副局长
Mr. Zhang Haitao,
Vice MinisterState Administration of Radio, Film and Television

坚持科技创新,加快数字化进程,
构建广播影视现代传播体系

10:30-11:00

邬江兴先生
中国工程院 院士
Mr. Wu Jiangxing
Academician of Chinese Academy of Engineering ,
President of  PLA Information Engineering University

NGB战略研究报告

11:00-11:30

励怡青女士
华数集团 华数传媒网络有限公司   CEO
Mrs. Li Yiqing
CEO, Wasu Group  Wasu Media &Network Co Ltd

创新广电业态,迎接三网融合

11:30-12:00

丁文华先生
中央电视台 总工程师
Mr. Ding Wenhua
Chief Engineer, China Central Television (CCTV)

高标清同播制作播出策略

CCBN2011报告会日程(下午)CCBN2011 Conference (Afternoon)


Time


Speaker


Topic

13:30-17:00

报告会主持人:俞迁如先生,中国有线电视网络有限公司副总经理
Keynote Speech Conference Moderator: Mr. Yu Qianru
Vice General Manager, China Cable Television Network Co Ltd

13:30-14:00

S.V. Vasudevan 先生
业务提供商事业部视频架构总监,思科系统(中国)网络技术有限公司
Mr.S.V. Vasudevan,
Director, Service Provider Video Architecture, Service Provider Systems Unit (SPSU) of Cisco

NGB下的多业务融合
Any Play Over NGB

14:00-14:30

付霄兵先生
企业及行业大客户部技术总监,爱立信(中国)通信有限公司
Mr.Fu Xiaobing,
Enterprise & Industry Segment, Ericsson(China)Communications Company Ltd

爱立信三网融合与NGB解决方案
Ericsson Three Networks Convergence and NGB Solution

14:30-15:00

张大勇先生
网络与非编产品事业部副总经理,新奥特(北京)视频技术有限公司
Mr.Zhang Dayong,
Vice General Manager of the Network & NLE Business Department,
China Digital Video (Beijing) Limited

共赢高清全媒体运营新时代
All-win The New Era of HD Full-media Operations.

15:00-15:30

王耀东先生
消费性电子业务发展处资深处长,台湾积体电路制造股份有限公司
Mr.Simon Wang,
Senior Director of Consumer Business Development,
Business Development organization in TSMC

数字电视的未来发展及其芯片技术
Evolution of Digital TV and DTV Chip Technology Trend

15:30-16:00

威廉 海斯先生
IEEE美国电气与电子工程师协会广播技术协会主席
Mr. William T. Hayes
President, IEEE Broadcast Technology Society

勇对数字技术的挑战
Challenges in digital technologies

16:00-16:30

罗杰 布雷克威 博士
SCTE有线电信工程师协会主席
Dr. Roger Blakeway FIEE, FSCTE, C.Eng
President, SCTE

以标准化、网络化确立优势
Maintain standards, maintain networks, maintain profits

16:30-17:00

托马斯 莫罗德 先生
Screen Digest媒体资询公司高级分析师电视技术部总监
Mr. Thomas Morrod
Senior Analyst, Head of TV Technology, Screen Digest

下一代电视:3D电视进入家庭
Next-generation TV: the case for 3D in the home

演讲人简介:

 

1、思科系统(中国)网络技术有限公司Service Provider Systems Unit (SPSU) of Cisco

姓名:S.V. Vasudevan

职务业务提供商事业部视频架构总监
   Director, Service Provider Video Architecture

演讲主题NGB下的多业务融合

个人简介:
  S.V. Vasudevan (Vasu) 在思科公司担任视频架构总监,负责管理运营一个系统架构和解决方案部门,致力于为全球电信运营商提供视频网络解决方案。
  Vasu的主要工作职责是通过分析和研究,把思科各业务部门的网络技术与视频技术结合在一起,为全球电信运营商创建集成解决方案平台,帮助其实现前所未有的服务灵活性、可扩展性和个性化服务。他在媒体网络与处理领域拥有多项已批或待批专利,曾发表过多篇技术论文,并曾受邀在许多行业会议上演讲。
  Vasu之前曾在BigBand Networks公司担任首席架构师,他是交换式数字视频(SDV)的主要开发者,并在早期技术开发阶段进行推广,带领开发团队实施了第一套系统的部署。目前,交换式数字视频已被北美的许多大型有线运营商采用。Vasu也曾在DiviCom公司(现更名为Harmonic, Inc.)担任高级技术职位,并在Xircom和3Com公司担任过新网络技术开发职位。
Vasu毕业于伯克利加利福尼亚大学电子工程系。

S.V. Vasudevan (Vasu) is Director of Video Architecture at Cisco Systems, and runs an architecture and solutions group responsible for video networking solutions for worldwide service providers.

Vasu’s mission is to intelligently combine networking and video technologies from across Cisco’s business units to create an integrated solution platform for the worldwide service providers that offer unprecedented levels of service flexibility, scalability and personalization.He has patents granted and pending in the area of media networking and processing, has authored several published technical papers and has been an invited speaker at many industry conferences.

Vasu was formerly Chief Architect at BigBand Networks, where he was a principal developer of Switched Digital Video (SDV), evangelizing the technology in its early days and managing the development team that implemented the first system deployments. Switched Digital Video is now deployed by many major North American cable operators. Vasu also held senior technical positions at DiviCom (now Harmonic, Inc.), and networking pioneers Xircom and 3Com.

Vasu is an electrical engineering graduate of the University of California, Berkeley.

 

2、爱立信(中国)通信有限公司Ericsson(China)Communications Company Ltd.

姓名:付霄兵Mr. Fu Xiaobing

职务企业及行业大客户部技术总监
Head of EIS Solution Team, Enterprise & Industry Segment

演讲主题爱立信三网融合与NGB解决方案
Ericsson Three Networks Convergence and NGB Solution

个人简介

有超过15年在多个跨国公司从事电信及企业专网网络设计和技术支持的经验,精通数据通信、多媒体通信及下一代通信网络,目前领导的团队主要为广电、轨道交通、电力等企业行业客户提供网络咨询、规划设计及其他售前技术服务。

I have had over 15 years experience in telecommunications and enterprise private network design and technical support in a number of multinational companies. I am proficient at data communications, multimedia communications and the next generation communications networks. Currently, I am leading a team providing network consultation, planning and design, and other presales technical service to enterprise and industry customers such as SARFT, Rail & Metro, and Electric Power.

演讲内容大纲

  爱立信一直致力于推动以广电网络为基础的“三网融合”和“三屏播放”的发展并充分认识到以广电网络为基础的“三网融合”与传统电信网络最大的不同在于“网络的可管可控”,就是对于业务、内容及用户的管理。爱立信根据新媒体的发展趋势,制定了结合广电网络未来“三网融合”的全业务宽带网络解决方案。

  爱立信的基础网络方案可以为NGB提供承载网络,同时我们理解NGB在“可管可控”方面需要有别于传统电信网络,特别重要的是爱立信的以IMS为核心的业务控制平台,可以为“三网融合”提供多媒体交换、用户管理和业务控制,使NGB真正成为“可管可控”的网络,另外爱立信的专业服务部门,也可以为广电在人才培养、网络设计及运维流程咨询、用户服务流程等方面提供服务。

Ericsson isalways committed to speeding up the development of Three Network Convergence and Triple Play based on broadcasting network, and Ericsson has fully realized that the biggest difference between Three Networks Convergence based on broadcasting network and traditional telecom networks is the manageability and controllability of network, that is, management of service, content and subscriber. According to the trends of new media, Ericsson has made the plan for Full Service Broadband solution based on the coming Three Networks Convergence.

Ericsson's broadband portfolio could provide carrier grade solution for NGB network infrastructure, and we understand that NGB is unique because the subscriber, service, and contents are manageable. Especially, the platform with IMS & SDP (service delivery platform) could provide subscriber management & service management functions, as well as multimedia switch for "triple play".Besides, Ericsson can also provide professional services in terms of SARFT employee training, consultancy of network design & maintenance, and customer service flow.

 

3、新奥特(北京)视频技术有限公司China Digital Video (Beijing) Limited

姓名:张大勇Zhang Dayong

职务网络与非编产品事业部副总经理
Vice General Manager of the Network & NLE Business Department

演讲主题共赢高清全媒体运营新时代
All-win The New Era of HD Full-media Operations

个人简介

长期从事广电全台网、高标清制播网、新媒体网络系统的方案设计组织工作,先后主持设计的多项广电领域重大项目,获得广电总局科技创新一等奖。对广电及新媒体运营网络系统规划设计具有深刻的理解和丰富的实践经验。

Mr. Zhang Dayong has been engaged in the project design of entire TV station network, HD/SD automation network and new media network. He has ever in charged of many major projects of the radio, film and television industry. Also he has been awarded the first prize of the technical innovation by SARFT(China's State Administration of Radio, Film and Television). With many years of experience working in the system design of the radio, film and television industry, he has accumulated in-depth knowledge and understanding of TV station network automation and new media industry.

演讲内容大纲

通过对全媒体运营的特征及产业链分析,提出产业链不同环节面临的全新机遇与挑战,分析并介绍如何通过规划设计创新型解决方案及运营来应对新的机遇,介绍新奥特公司相关的项目实践及关键技术,倡导产业链的不同角色合作共赢,开创全业务全媒体运营的新时代。

1、全媒体运营时代新特征
2、全媒体运营产业链分析
3、全面体运营机遇与挑战
4、全媒体运营方案及策略
5、共赢全媒体运营新时代

Bases on the analysis of the full-media operations' characteristics and industry chain, proposes the different new opportunities and challenges that the different links of the industry chain presents. Analyse and introduce how to deal the new opportunities by planning the innovative solutions and operations. Presents the related project practice and key technologies of the China Digital Video (Beijing) Limited, advocates the different parts among the industry chain to cooperate together and get all-win, in order to start the new era of full-media operations.

Speech Key Points:
1. The new characters of the full-media operations era
2. The industry chain analysis of the full-media operations industry
3. Full-scale operation opportunities and challenges
4. The plan and strategy of the full-media operations
5. All-win the new era of full-media operations

 

4、台湾积体电路制造股份有限公司 Business Development organization in TSMC

姓名:王耀东 Simon Wang

职务消费性电子业务发展处资深处长
Senior Director of Consumer Business Development

演讲主题数字电视的未来发展及其芯片技术
Evolution of Digital TV and DTV Chip Technology Trend

个人简介

王耀东博士现任职于台湾积体电路制造股份有限公司,担任消费性电子业务发展处资深处长。王耀东博士毕业于纽约哥伦比亚大学, 并在半导体产业拥有超过二十六年的经历: 包括闪存研发、晶圆与测试厂营运管理以及嵌入式闪存应用于系统单芯片的市场开发与业务行销。

Dr. Simon Wang is the Senior Director of Consumer Business Development Division in the Business Development organization in TSMC.

Dr. Simon Wang received his Ph.D. degree from ColumbiaUniversity.He has over 26 years of experience in the IC industry, including Flash memory technology development, Fab and backend operation management, Embedded-Flash based System-on-Chip business development and sales marketing. He is now responsible for business development related to various consumer product segments.

 

演讲内容大纲

由数字广播所带动的电视数字化、网络化、及高清化趋势在今年更加确定并且蓬勃发展。随之而来的新兴媒体应用、网络科技整合、及3D电影如阿凡达和3D电视热潮将更快速地带动新产品的创新(3D电视, 移动电视,超高清电视)及新一代广播技术的变革。可预见的未来数十年内,电视对人类生活的影响将被带到另一个全新的境界。

身为全球最大半导体晶圆代工的领导厂商, TSMC积极地参与这场数字电视的世纪变革,并承诺提供完整技术及充沛产能来协助数字电视的未来发展。在这场主题报告中,TSMC将针对前瞻的电视技术发展,分享相对应的技术发展蓝图及解决方案,同时也将针对先进芯片技术与工艺提出支持数字广播国家标准的具体办法。

Digital Broadcasting already revolutionized the television industry resulting in, among other things, Internet connection and full high definition TV. The challenge of integrating content providers, cable companies and broadband providers are just beginning. The recent record breaking 3-D movie ”Avatar” and ESPN 3-D that will start broadcasting World Cup soccer in June leads next TV innovations such as 3-D TV, Mobile TV, Ultra and FHD TV) along with next generation broadcasting (NGB) technology.

As the world’s leading semiconductor foundry, TSMC is heavily involved in the digital TV evolution providing both technology and capacity to support future innovation. In this year’s CCBN keynote speech session, TSMC will present future digital TV technology trends, share our technology roadmap and describe the platform solution to support TV’s evolution. We will also share how we will support China customers in using advanced semiconductor technology to implement China National digital broadcasting standards.

 

5、IEEE 美国电气和电子工程师协会IEEE Broadcast Technology Society

姓名:威廉 海斯 William T. Hayes

职务广播技术协会主席
President, IEEE - Broadcast Technology Society

演讲主题勇对数字技术的挑战
Challenges in digital technologies

个人简介

威廉 海斯现任IEEE 广播协会主席. 他于1977年获大众传播学士学位. 他有超过二十五年在无线电和电视工业的经验. 他在模拟和数字电视系统的规划, 设计和施工方面有着丰富的经验. 他现任美国依阿华州公共电视网工程部总监, 全权付责依阿华州所有射频传输系统和演播室设备的运行. 他是美国<<电视技术>>杂誌撰稿人. 他于2008年获得美国广播工程师协会教育家年度奖. 他积极参与IEEE和SMPTE广播标准的制订. 他是IEEE, SMPTE, SBE 及 SCTE的资深会员.

William (Bill) Hayes is the president of the IEEE Broadcast Technology Society.He received a Bachelor's Degree in Communications in 1977.He has worked in broadcasting industry, since 1973 in both radio and television. He has extensive experience in planning, design and the construction of all facets of analog and digital television stations.He is currently Director of Engineering of Iowa Public TV (IPTV) and responsible for RF transmission facilities and studio origination facilities throughout the State of Iowa.He also writes for TV Technology, a leading technical magazine in the US.He was the recipient of the Society of Broadcasting Engineers Educator of the Year award in 2008. He is actively involved in the creation of broadcast standards and recommended practices for the Institute of Electrical and Electronics Engineers (IEEE) and the Society of Motion Picture and Television Engineers (SMPTE). He is a senior member of the IEEE and a member of SMPTE, SBE and SCTE.

演讲内容大纲

当前我们正经历着一场急风暴雨式的数字技术革命. 许多眼花瞭乱的新技术在为人们了解和接受之前就已经过时. 我的演讲着重于近期的新技术, 诸如移动数字电视, 三维高清电视以及提供这些业务的挑战和教育用户怎样更好的应用这些新技术.

Digital technologies are being developed and deployed throughout the world at an unprecedented speed. The nature of these technologies is that they are constantly changing and evolving so rapidly that before many technologies are understood by the end users, they become obsolete and are replaced. My presentation will focus on some of the newer technologies being deployed, mobile digital television and 3D HDTV, and the technical challenges faced in delivering these services and the added challenge of educating the end users of how to receive and utilize the services.

 

6、SCTE有线电信工程师协会SCTE

姓名:罗杰 布雷克威 博士
Dr. Roger Blakeway FIEE, FSCTE, C.Eng

职务SCTE有线电信工程师协会主席
President, SCTE

演讲主题以标准化、网络化确立优势
Maintain standards, maintain networks, maintain profits

个人简介

罗杰 布雷克威博士持有电子物理学博士学位。

他在有线领域的职业生涯始于80年代初担任的Racal-Oak技术总监。85年,罗杰加入伦敦Westminster Cable担任首席运营官,1999年加入Videotron担任公司工程部副总裁。1999年至2001年, 短时间担任DIVA公司的欧洲运营副总裁后,他决定全身心投入到有线电信工程师协会在欧洲的运行工作中去。

自1991年以来,罗杰一直是欧洲有线电信工程师协会(宽带专业协会)的主席,同时担任首席执行官。罗杰以英国国家有线标准委员会主席的身份参与相关欧洲标准的制定(European Standards),亦是在阿姆斯特丹举行的国际广播电视博览会(IBC)的财务和审计委员会主席。

Dr Blakeway holds a Doctorate in Electron Physics.

His career in cable started in the early 80’s as Technical Director with Racal-Oak. In ’85 Roger joined Westminster Cable in London as COO and in 1999 joined Videotron as VP of Corporate Engineering.After a short spell with DIVA as VP Operations Europe, from 1999 to 2001, he decided to devote his whole time to running the SCTE in Europe.

Roger has been the elected President of the European SCTE (the Society for Broadband Professionals) since 1991 and also acts as their Chief Executive. Roger is involved in the European Standards as Chairman of the UK National Cable Standards Committee. He is also Chairman of Finance and Audit with IBC Amsterdam.

演讲内容大纲

Reducing customer churn in cable networks is important. The concept of ‘stickiness’ is a favoured approach; making the customer want to stay with the MSO by providing a ‘one-stop’ shop for a range of services which would otherwise have to be sourced from several suppliers. We try to stop the customer being prompted to look at alternate providers or indeed continue to question the value of the service. This idea is not new, Direct Debits were an early attempt, an ‘invisible’ method of taking money from a customer without having to remind him every month to pay out cash or write a cheque.Put another way; whilst trying hard to market the content, services and benefits we always try to invisible from the operational viewpoint.

It is a well known and accepted fact that, if you annoy and lose a customer, it is very unlikely that he will ever return. It is somewhat ironic, therefore, that the ‘content is king’ approach has overshadowed the basic need to provide a reliable service.Reliability of a telecommunications network comes from good design, quality components and training technicians and engineers.The mantra for quality must always be ‘build it, not fix it’.

 

7、Screen Digest媒体咨询公司Screen Digest

姓名:托马斯 莫罗德Thomas Morrod
职务:高级分析师 电视技术部总监
Senior Analyst, Head of TV Technology, Screen Digest

演讲主题下一代电视:3D电视进入家庭Next-generation TV: the case for 3D in the home

个人简介

托马斯莫罗德先生是Screen Digest媒体咨询公司电视技术部总监。主要负责视频传输技术在家庭、运营商、以及广播媒体中应用与发展的研究。研究领域涵盖机顶盒,信号接收及安全,广播软件硬件,中间件,电视机,家庭网络,基础设施及传输方式,编解码器和许可等。2008至2009年,他是IABM关于世界广播媒体行业技术发展的主要研究报告的作者,也是2006年该研究报告第一期的作者之一。托马斯多次担任各国主要行业机构、国际传媒集团、大型制造企业、技术提供商、分销商、国际投资银行等的战略咨询项目的负责人,并出席业内的专业会议,发表演讲。加入Screen Digest之前,他从事媒体内容和转播权的销售。托马斯莫罗德先生拥有英国诺丁汉大学经济学荣誉学士以及华威大学创意与媒体企业硕士。

Tom is the head of the TV Technology department at Screen Digest and is responsible for all projects and research relating to technology in the home, operator and broadcaster related to video transmission. Major topics of research in this capacity include set-top boxes, conditional access and security, broadcast software and middleware, television sets, home networking, infrastructure and distribution, codecs and licensing, and broadcast hardware. In 2008 and 2009, Tom authored major reports on the global broadcast and media technology industry for the IABM trade association, previously co-authoring the report's first edition in 2006. Tom has been engaged in numerous single-client strategic consultancies regarding television and broadcast technology as well as speaking at major conferences in the industry. Prior to joining Screen Digest, Tom has worked in content acquisitions and television rights distribution. He holds a BA Honours in Economics from the University of Nottingham and an MA in Creative and Media Enterprise from the University of Warwick.

演讲内容大纲

广电机构和广电运营商,正面临着前所未有的挑战。内容来源正在向数字平台,网络平台, OTT视频,和时移收看方式分流。高清技术曾经给电视观众带来与众不同的高质量的观看感受,但是随着高清技术的普遍应用,其作为增值业务给运营商带来的利润增长已经开始放缓。广播商和运营商如何利用新的技术,特别是3D技术,来保持观众和利润的高速增长?3D技术是否能提供专门为广播电视定制的内容形式?3D技术进入家庭的商业模式是怎样的?增长的机会是怎样的?技术的更新会使哪些相关方最大程度的受益?与其他技术相比,3D技术将会给下一代电视的方方面面带来怎样的影响?

Broadcasters and operators are facing multiple threats as content sources fragment to digital platforms, online, over-the-top and via time- and place- shifting. Television has made the case in the past to roll out high-definition content in order to provide a differentiated and higher value experience to audiences, but HD is becoming a commodity and growth will start to slow. How can broadcasters and operators leverage new technology, in particular 3D, in order to retain valuable growth in audiences and can 3D provide a content type that is intrinsically broadcast only. What is the business case for 3D distribution to the home? What are the growth opportunities and who is positioned to make the most out of the transition? How does this compare to other opportunities for the next generation of TV?



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