The world is going digital and it's happening fast.

As the world's developed nations made the transition from analog to digital broadcasting, they need new technology, new equipment and new approaches to broadcasting on television, radio and new media. As potentially the largest market on earth, Asia is where industry leaders in broadcasting need to be to stay at the top of their business. These industry leaders will be at CCBN.

Each year since 1993, China Content Broadcasting Network (CCBN) organizes an annual Conference in Beijing for the digital broadcasting industry. CCBN is the world??s largest exhibition of DTV and broadband network industries and China??s only international exhibition of broadcast, cable and satellite technology and equipment. CCBN is one of the largest exhibitions in Asia.

CCBN attracts more than 85,000 professional visitors and 1,000 companies and organizations from over 30 countries from around the world. With 15 exhibition halls totalling 67,000 square meters, CCBN is where '.12 billion USD of goods and services get purchased.

CCBN is organized by the State Administration of Radio, Film and Television (SARFT), which is responsible for managing and regulating China??s broadcasting assets, as well as encouraging the growth and development of China??s broadcasting industry through exhibitions and conferences such as CCBN.